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A Bit About Us


Founded in 2021 by model Claire Turner, Alpaca Apparel was inspired by a deep connection to nature and a desire to offer a more sustainable alternative to mass-produced fashion. Our journey began with just a small herd of alpacas on our holding in the heart of the New Forest. As our herd grew, we discovered the remarkable beauty and potential of their fleece. With this newfound appreciation, Claire set out to create luxurious, limited edition alpaca knitwear that combines the timeless elegance of alpaca fleece with a commitment to sustainability.

At Alpaca Apparel, we believe in the versatility of alpaca fleece—warm, breathable, reusable, sustainable, and above all, incredibly luxurious. Our garments are crafted to be cherished for years, offering not only style and comfort but also an eco-friendly choice for conscious consumers. We are dedicated to ensuring that every piece of alpaca clothing connects directly to the alpacas that provided the fleece. Each garment has a story, and it’s one that begins with the happy alpacas grazing in the picturesque fields of the New Forest.

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Our Ethos


Our goal is simple: to bring you high-quality, sustainable alpaca clothing that you can wear with pride, knowing it’s made with respect for nature and crafted with care. Whether you're looking for a cosy sweater, a stylish go to wrap, or just a simple beautifully designed garment, you can trust that every item is as unique as the alpacas it comes from.

We take immense pride in offering alpaca knitwear that is not only luxurious but also created with a minimal environmental footprint.

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