• Picuture showing high quality white alpaca fibre

alpaca to the apparel

100% UK Alpaca Fibre Now and Always


At Alpaca Apparel, we oversee the entire journey of our alpaca fleece knitwear, from the ‘alpaca to the apparel’. The process begins each year with shearing, which takes place annually in May. The fleece is carefully sorted before being sent to our trusted mill in Northern Ireland. There, it’s processed using 100% renewable electricity, ensuring a sustainable approach at every step. The fleece is blended into unique, undyed yarns and spun onto biodegradable cones. It’s then sent to Leicester, where our simple yet elegant designs are brought to life using state-of-the-art knitting machines.

We follow this method at every stage of production, ensuring that everything remains UK-based and completely sustainable. Our dedication to maintaining the natural beauty and luxurious qualities of alpaca fleece knitwear shines through in each of our creations. We take immense pride in our products, and our passion for creating exquisite alpaca fleece clothing is matched only by the love we have for these gentle creatures.

our quality promise

British alpaca. Responsible making. Clear origin.

We’re a New Forest knitwear brand built on traceability, responsible farming, and considered design. Our fibre comes from our own herd and from local friends. We blend our natural fleece colours to create new colourways for our yarn. Our collections are produced in small runs with British mills and makers who share our standards.

We make clothing with integrity — materials grown, not manufactured; colours natural, not synthetic; pieces created to last, not chase trends.

No shortcuts. No greenwashing. No excess. Just well-made knitwear with a clear origin and a clear purpose.

Alpaca Apparel stands for clarity, responsible farming, and a way of working anchored in the New Forest. When you choose our knitwear, you know exactly where it comes from — and why it feels different.

Origin-led. Seasonless. Built to endure. Alpaca to the Apparel.

We use UKgrown alpaca fleece to reduce our impact and support regenerative farming.
Every piece is made to look good, feel good, and last.

who we are

Our Story


Founded in 2021 by model Claire Turner, Alpaca Apparel was born from a profound connection to nature and a desire to offer an alternative to the mass-produced fashion industry. Our journey began with a handful of alpacas on our small holding in the New Forest, and as our herd grew, we discovered the unparalleled beauty and potential of their fleece. Infused with a spirit of innovation and a deep respect for natural produce and sustainability, Claire set out to create limited edition alpaca fleece knitwear that combines the timeless allure of luxury alpaca fleece with an unwavering commitment to ethical and sustainable fashion.

micro production and unique colourways

Bespoke Apparel


Our alpaca yarns are never dyed, which provides two significant benefits: a reduction in environmental impact and the ability to create truly unique natural colours. The bespoke nature of our business ensures that every product remains exclusive. Alpaca Apparel will never produce more than 20 pieces of any one design. Furthermore, we will never recreate the same colourways from one year to the next, as our herd continues to grow and diversify. This means that your alpaca fleece knitwear is a unique luxury piece of clothing, one that you can cherish for a lifetime.

Every Alpaca Apparel garment is a true original, capturing the beauty of the natural world and the unique character of the alpacas that provide the fleece.

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A Personal Connection

We value long-term relationships with our customers. You’re more than a buyer — you’re part of the work we do and the values we stand for. Our community is built around an appreciation for natural materials, responsible farming, and clothing made with care.

When you choose Alpaca Apparel, you’re joining us — and our herd — on the journey from alpaca to the apparel. You’ll feel the warmth and character of British alpaca fleece, along with the straightforward, personal approach that defines our brand.

Warm regards,

Alpaca Apparel