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In the Press

  • Why Alpaca Wool Costs More: Luxury Is Just a Word

    Why Alpaca Wool Costs More: Luxury Is Just a Word

    November 4, 2026

    Why does alpaca wool cost more? Words like luxury and timeless explain nothing. Follow our alpaca jumpers from the New Forest to Leicester and see what the price is made...

    Why Alpaca Wool Costs More: Luxury Is Just a Word

    November 4, 2026

    Why does alpaca wool cost more? Words like luxury and timeless explain nothing. Follow our alpaca jumpers from the New Forest to Leicester and see what the price is made...

  • woman wearing an alpaca jumper and a wrap in a garden setting

    Alpaca Jumper or Alpaca Wrap? How to Layer Luxu...

    October 30, 2026

    Two beautiful ways to add a soft layer. Here is how to choose between an alpaca jumper and an alpaca wrap, and when to wear both.

    Alpaca Jumper or Alpaca Wrap? How to Layer Luxu...

    October 30, 2026

    Two beautiful ways to add a soft layer. Here is how to choose between an alpaca jumper and an alpaca wrap, and when to wear both.

  • Is Alpaca Wool Itchy? What Actually Makes Knitwear Soft

    Is Alpaca Wool Itchy? What Actually Makes Knitw...

    October 28, 2026

    Most itch comes down to one measurement. Here is why fine alpaca fibre usually feels soft, and how to test any knit before you buy.

    Is Alpaca Wool Itchy? What Actually Makes Knitw...

    October 28, 2026

    Most itch comes down to one measurement. Here is why fine alpaca fibre usually feels soft, and how to test any knit before you buy.

  • neutrally coloured alpaca knitwear hanging on a rail

    A Quiet Capsule Wardrobe in Alpaca Clothing

    October 23, 2026

    Fewer, better pieces in colours that work together. Here is how a small collection of alpaca clothing becomes a wardrobe you reach for every day.

    A Quiet Capsule Wardrobe in Alpaca Clothing

    October 23, 2026

    Fewer, better pieces in colours that work together. Here is how a small collection of alpaca clothing becomes a wardrobe you reach for every day.

  • alpacas in a new forest field with a cloudy background

    What Is Alpaca Wool? A Farmer's Guide to Alpaca...

    October 21, 2026

    Alpaca wool is soft, light and naturally warm, and it is not technically wool at all. Here is what it is, where it comes from and how it becomes knitwear.

    What Is Alpaca Wool? A Farmer's Guide to Alpaca...

    October 21, 2026

    Alpaca wool is soft, light and naturally warm, and it is not technically wool at all. Here is what it is, where it comes from and how it becomes knitwear.

  • alpaca wrap folded in luxury gift box with a festive feel

    Unique Christmas Gifts: A Luxury Alpaca Gift Guide

    October 16, 2026

    The best gifts are the ones kept for years. Our Christmas guide to luxury alpaca gifts, from the wrap to the collection we showed at London Fashion Week

    Unique Christmas Gifts: A Luxury Alpaca Gift Guide

    October 16, 2026

    The best gifts are the ones kept for years. Our Christmas guide to luxury alpaca gifts, from the wrap to the collection we showed at London Fashion Week

  • woman in her 50's wearing alpaca jumper

    Why Is Alpaca Wool Expensive? An Honest Answer ...

    October 14, 2026

    Alpaca knitwear costs more than most jumpers on the high street. Here is exactly where the difference comes from, and when it is worth paying.

    Why Is Alpaca Wool Expensive? An Honest Answer ...

    October 14, 2026

    Alpaca knitwear costs more than most jumpers on the high street. Here is exactly where the difference comes from, and when it is worth paying.

  • Alpaca Apparel Founder Claire Turner at a runway show

    From the Alpaca to the Apparel: Our West London...

    October 10, 2026

    West London Living has featured Alpaca Apparel in its “What I Know About Style” series. Here’s the story behind the brand and the herd.

    From the Alpaca to the Apparel: Our West London...

    October 10, 2026

    West London Living has featured Alpaca Apparel in its “What I Know About Style” series. Here’s the story behind the brand and the herd.

  •  Close detail of a woman wearing a soft natural alpaca wool knit in Pebble,

    How to Choose an Alpaca Wool Jumper That Will L...

    October 9, 2026

    A good alpaca wool jumper is an investment. Here are the five things we look at before we would put our name to one.

    How to Choose an Alpaca Wool Jumper That Will L...

    October 9, 2026

    A good alpaca wool jumper is an investment. Here are the five things we look at before we would put our name to one.

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