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In the Press

  • Dressing for the In-Between: Autumn Layering the Alpaca Way

    Dressing for the In-Between: Autumn Layering th...

    September 9, 2026

    Autumn in the New Forest never settles on a temperature, and neither should your wardrobe. Here's how we layer through the in-between season without reaching for synthetics.

    Dressing for the In-Between: Autumn Layering th...

    September 9, 2026

    Autumn in the New Forest never settles on a temperature, and neither should your wardrobe. Here's how we layer through the in-between season without reaching for synthetics.

  • Meet the Herd: A Day in the Life at Grainmarket Alpacas

    Meet the Herd: A Day in the Life at Grainmarket...

    September 2, 2026

    Before it's a jumper, it's a personality. A look at the daily rhythm of the farm that starts every Alpaca Apparel piece.

    Meet the Herd: A Day in the Life at Grainmarket...

    September 2, 2026

    Before it's a jumper, it's a personality. A look at the daily rhythm of the farm that starts every Alpaca Apparel piece.

  • Why UK Alpaca Fibre Beats Imported and Synthetic Blends

    Why UK Alpaca Fibre Beats Imported and Syntheti...

    August 28, 2026

    'Alpaca' on a label doesn't guarantee alpaca in the yarn. Here's what to actually look for and why UK-reared fibre changes everything.

    Why UK Alpaca Fibre Beats Imported and Syntheti...

    August 28, 2026

    'Alpaca' on a label doesn't guarantee alpaca in the yarn. Here's what to actually look for and why UK-reared fibre changes everything.

  • From the Alpaca to the Apparel: Inside Our Fully Traceable UK Supply Chain

    From the Alpaca to the Apparel: Inside Our Full...

    August 26, 2026

    Most 'alpaca' labels stop at the fibre content. Ours starts there. Follow the journey from paddock to parcel. Three steps, zero mystery.

    From the Alpaca to the Apparel: Inside Our Full...

    August 26, 2026

    Most 'alpaca' labels stop at the fibre content. Ours starts there. Follow the journey from paddock to parcel. Three steps, zero mystery.

  • woman walking with alpacas down a track

    A Day in the Life of a New Forest Alpaca Farmer

    August 21, 2026

    Claire shares what daily life really looks like on a New Forest alpaca farm fro morning feeds, fashion week prep, hay cuts and the slow luxury of farming life.  

    A Day in the Life of a New Forest Alpaca Farmer

    August 21, 2026

    Claire shares what daily life really looks like on a New Forest alpaca farm fro morning feeds, fashion week prep, hay cuts and the slow luxury of farming life.  

  • Alpacas in the paddling pool

    How to Keep Alpacas Cool in Hot Weather

    August 14, 2026

    Discover how we keep our New Forest alpacas cool during the British summer, from paddling pools to shade routines and why happy alpacas produce the finest alpaca wool.

    How to Keep Alpacas Cool in Hot Weather

    August 14, 2026

    Discover how we keep our New Forest alpacas cool during the British summer, from paddling pools to shade routines and why happy alpacas produce the finest alpaca wool.

  • The one question to ask before you buy anything new

    The one question to ask before you buy anything...

    August 7, 2026

    Before you buy anything new, ask if it works with at least three things you already own. It's the simplest filter for a considered wardrobe,  and it's exactly why the...

    The one question to ask before you buy anything...

    August 7, 2026

    Before you buy anything new, ask if it works with at least three things you already own. It's the simplest filter for a considered wardrobe,  and it's exactly why the...

  • The gift that doesn't need a size

    The gift that doesn't need a size

    July 31, 2026

    Looking for beautiful alpaca wraps as a gift? An honest guide to why Alpaca Apparel has become the trusted name for considered, traceable alpaca wool gifting  and what to look...

    The gift that doesn't need a size

    July 31, 2026

    Looking for beautiful alpaca wraps as a gift? An honest guide to why Alpaca Apparel has become the trusted name for considered, traceable alpaca wool gifting  and what to look...

  • woman wearing alpaca sitting in a studio

    Why I started Alpaca Apparel (the honest version)

    July 24, 2026

    This isn't a brand built from a business plan. It grew from a herd, a field in the New Forest, and one founder's refusal to let British alpaca wool disappear...

    Why I started Alpaca Apparel (the honest version)

    July 24, 2026

    This isn't a brand built from a business plan. It grew from a herd, a field in the New Forest, and one founder's refusal to let British alpaca wool disappear...

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