At Alpaca Apparel, sustainability is not a separate initiative or marketing campaign. It is the foundation on which the brand was built. From the welfare of our alpacas and the health of our land to the people who help transform fleece into finished garments, every decision is made with long-term responsibility in mind.

Every piece begins with alpaca fleece sourced from Claire’s own New Forest herd or from alpacas known personally to the founder. This allows the brand to work with a level of provenance rarely found in fashion, with fibre that can be traced back to named animals, familiar land and trusted relationships.

Production is intentionally small. No more than 20 pieces of each style are ever made, helping to avoid overproduction and keeping every garment considered from the very beginning. This is slow fashion in its clearest form: made carefully, made transparently, and made to last.

Alpaca Apparel uses 100% UK alpaca fibre. The brand does not use blended synthetics, conventional virgin wool, farmed fur, exotic skins or feathers.

The production process stays within the UK. Raw fibre is processed at Two Rivers Mill in Northern Ireland, while knitting and finishing are carried out at Knit Design Centre in Leicester. By keeping production domestic, Alpaca Apparel can reduce unnecessary international freight, maintain closer supplier relationships and keep a clearer view of the full journey behind each garment.

Fleece is sourced from Grainmarket Alpaca, Faraway Suris and Artwork Alpaca local Hampshire farm's.

Each piece is produced in ultra-limited batches, with a maximum of 20 per style. This reduces waste, avoids volume-led production and supports a more responsible model of luxury clothing.

Traceability sits at the heart of Alpaca Apparel. The story of each piece does not begin with an anonymous fibre source. It begins with alpacas known by name, cared for directly or sourced through close personal contacts.

From fleece to milling, knitting, finishing, packaging and dispatch, the aim is to make the garment’s journey visible. This is why Alpaca Apparel shares supporting documents openly, giving customers, press and retail partners the opportunity to see the proof behind the claims.

For us, transparency is not a marketing phrase. It is the structure of the brand.

Alpaca Apparel focuses on the areas where it can make the clearest difference: land use, pasture health, supply chain emissions, water use, garment end-of-life, packaging and waste.

The New Forest pasture is currently in organic conversion, with a goal of achieving full organic certification by December 2027. The land is managed with regenerative principles wherever possible, without synthetic fertilisers or pesticides, while stocking density, soil health and biodiversity are treated as part of the brand’s wider responsibility.

Water is also used thoughtfully. Rainwater collection supports farm activity where suitable, production washing is kept to the necessary minimum, and customers are encouraged to air garments rather than wash them regularly. This protects both the fibre and the environment, helping each piece stay beautiful for longer.

A garment cannot be called ethical if the people involved in making it are not treated with dignity and fairness.

Alpaca Apparel’s Labour and Human Rights Code sets out the standards expected from every direct supplier involved in fibre processing or garment production. This includes no child labour, no forced labour, equal treatment, safe working conditions, fair pay practices, clear grievance routes and supplier accountability.

The current Tier 1 suppliers are Two Rivers Mill and Knit Design Centre. Alpaca Apparel expects these standards to be respected not only by direct suppliers, but also through the wider supply chain connected to them.

Alpaca Apparel does not make claims it cannot evidence. Every sustainability statement is intended to be specific, visible, and accountable and updated as practices develop.

Organic Land Certification
Grainmarket Alpacas Ltd, the farm at the heart of Alpaca Apparel, holds an OF&G Organic Certificate of Compliance for land in conversion at Brockenhurst in the New Forest. The certificate was issued on 3 February 2026 following a control visit on 19 December 2025.  This reflects the brand's commitment to responsible land stewardship and a farming approach that works with the landscape rather than against it.

Reloom
Alpaca Apparel is registered with Reloom as a Pioneer Brand,  a designation for businesses that are actively building sustainability into their operations rather than retrofitting it as an afterthought. Reloom provides an independent framework for measuring and reporting environmental and social impact, holding brands to consistent,
comparable standards. Our participation reflects a commitment to honest progress over polished positioning.

 https://www.reloom.me/brands/alpaca-apparel

 Ongoing Transparency
As our practices develop and certifications are renewed; this document will be updated accordingly. Supporting evidence is available on request.

For queries relating to our sustainability credentials,
contact hello@alpacaapparel.co.uk

For customers, press, retail partners and anyone who wants to look deeper, the documents below provide more detail on Alpaca Apparel’s current commitments.

They cover sourcing, production, packaging, labour standards, environmental management, water use, end-of-life planning and organic conversion. These documents are shared openly so that our sustainability claims can be checked, understood and challenged.

We do not believe transparency should be hidden behind vague wording. If we make a claim, we want the evidence to be easy to find.