where we come from

A Bit About Us

Claire Turner is the founder and creative force behind Alpaca Apparel, a provenance-driven British knitwear brand rooted in the New Forest. Blending breeder-level fibre expertise with a sharp eye for design, she oversees every stage of production — from caring for her alpacas to crafting traceable, small-batch luxury pieces. Drawing on her early modelling background, Claire brings an instinctive understanding of fit, form, and the emotional power of clothing, shaping knitwear that feels as considered as it looks. Her commitment to regenerative farming, ethical craftsmanship, and transparent storytelling sets her apart in the fashion landscape. Claire’s work champions a new model of sustainable luxury: slow, responsible, and deeply connected to the land and animals that make it possible.

Alpaca Apparel creates sustainable British knitwear with integrity, crafting every piece from the fleece of our own New Forest alpacas and the fibre of trusted local herds. Our mission is to offer conscious customers premium, fully traceable clothing made through ethical farming, responsible design, and small‑batch production. Our vision is to lead the future of regenerative luxury — proving that fashion can be transparent, land‑connected, and made with genuine care from start to finish.